GenM Client Partnership In Time For World Menopause Awareness Month 2026
02/10/2026
Fusion Unlimited have secured an exciting client partnership with leading menopause platform GenM, home of the certified MTick that raises awareness of brands and retailers for menopausal women worldwide.
Fusion Unlimited are thrilled to have secured an exciting client partnership with GenM, a market leader in global menopause awareness for women and home of the certified MTick symbol.
This strategic partnership comes at a pivotal moment for GenM, as it begun its partner-led World Menopause Awareness Month campaign yesterday (Thursday 1 October).
This is GenM’s “most ambitious campaign to date”, which aims not only to recognise and raise awareness of the 48 signs of menopause, but also to drive global educational change and help women shop for menopause products with clarity and confidence.
In October 2025, the company launched the GenM Menologue, a 52-page magazine full of menopause-friendly advice, trusted products and more. GenM has since brought visibility, trust and accessibility to its menopausal customers through the following touchpoints:
The Boots MTick-certified Menopause Box
The first grocer own-label MTick-certified range
A feature in Tesco Magazine
MTick-certified areas in airports and hospital stores
Katie Harling, Managing Director at Fusion Unlimited, said: “We are incredibly proud to be partnering with GenM, an organisation that is leading important change in how menopause is understood, supported and served across the UK and beyond.
“Their work goes far beyond building awareness. Through the MTick and their growing portfolio of progressive brands and retailers, they are helping millions of women make more informed choices with greater confidence, visibility and trust.”
To keep GenM one step ahead, Fusion supports the brand on SEO performance and paid media activity. For almost 30 years, we have provided performance marketing expertise to our clients, delivering strategic impact and value across key performance channels across sectors including retail, e-commerce and health.
We are proud to work with such an innovative brand that makes a difference to women’s lives. It has been reported that around 13m women in the UK are either perimenopausal or postmenopausal, which represents one third of the UK’s female population, while the UK average age of menopausal women is 51.
GenM believes in changing the narrative around menopause, removing the stigma and fear in countless women, reminding them they shouldn’t face it alone. With this in mind, the brand created the GenM Menologue, a hub of menopause advice and knowledge, including how to spot the 48 signs of menopause.
Katie added: “What particularly resonates with me is the genuine purpose behind the organisation. GenM is tackling an historically underserved market while driving meaningful benefits for consumers, retailers and brands alike.
“Their ambition, credibility and influence within the sector are clear, and we are excited to support the next stage of their growth through strategic digital marketing activity focused on increasing awareness, engagement and impact, helping amplify the valuable work they do.”
Discover how Fusion can help your brand stay one step ahead of competitors by getting in touch with us today.
