The second installment in our homewares sector series, we’ve peeked behind the curtain at some of the biggest brands dominating the SERPs in the curtain and blinds industry.
Using our proprietary tool, Natural Edge, we’ve taken a 6-month look back at how SOV for core keyword categories has changed over time, developing a league table with some (very surprising) increases and decreases.
Get in touch here to find out how the experts here at Fusion can help you drive your business forwards.
Facebook’s overarching company will now be called ‘Meta’ – the rebranding decision has been made to reflect the company’s emerging focus on the next generation of digital connections.
To clarify, all the social networking apps names will stay the same, they will just sit under this new banner that aims to bring innovative change. Meta’s operational system will be divided into two segments:
This rebranding means that users won’t need a Facebook account to use other apps and services. It seems to be a well-weighted decision since the Facebook brand has been receiving a lot of backlash recently.
The platform explains:
The metaverse will feel like a hybrid of today’s online social experiences, sometimes expanded into three dimensions or projected into the physical world. It will let you share immersive experiences with other people even when you can’t be together – and do things together you couldn’t do in the physical world. It’s the next evolution in a long line of social technologies, and it’s ushering in a new chapter for our company.
Are you a small business owner reluctant to create a TikTok account? Well, TikTok has launched ‘Small Wins’ to encourage SMEs to try out the platform.
The initiative contains a series of videos featuring small business owners that have incorporated the platform into their marketing strategy and gained immense success from it, as well as sharing creative tips that others can replicate. Overall, the aim is to highlight how valuable TikTok can be for the growth of small businesses.
The social media giants explains:
Through a series of videos featuring small businesses from across the globe, Small Wins aims to highlight TikTok’s value to small businesses, educate them on how to use TikTok to grow, and demonstrate how small businesses are turning “small wins” into big success on the platform. From the bakery owner who turned 3,000 followers into two million, to the candlemaker who went viral without even trying, small businesses of all kinds are showing that on TikTok, small does win.
Click here to learn more about the initiative and how you can make the most of TikTok.
Previously, creators could only promote their Revue newsletter by adding a ‘Subscribe’ button on their profile. Now, they’ve been given the option to share their newsletter with Twitter users by linking to it in a Tweet.
This decision will provide more monetization options to creators, as they’ll be able to raise awareness about their newsletter and encourage users to subscribe to it directly from a Tweet, instead of guiding them to their profile.
Revue explains:
We already made it possible for followers to subscribe to your newsletter directly from your Twitter profile. And now they can from Tweets as well, some with just one click.
The great news is that this option isn’t only available to creators. Other Twitter users will also be able to promote their favourite creator’s newsletter by just linking to it in their Tweet.
Instagram is testing new tools to give creators more monetization options and to maximise their earnings through branded content partnerships.
The test involves a new feature that will help creators get discovered by brands and track communications and sponsored content opportunities. Creators just have to choose the brands they’d like to partner with, and they will be shown in the priority list when brands will be looking for creators to work with.
The second part of the test involves a dedicated ‘Partnership’ messaging folder, found at the top of the creators DMs section. This will allow both brands and creators to easily track and manage their conversations, which can often be missed.
Instagram explains:
Brands can now use data and unique filters to discover and select the best creators for their campaigns. Then they can organise shortlists to easily manage multiple campaigns.
To avoid scams, all message requests will be filtered through Facebook’s Brand Collabs Manager, meaning only brands that have met the Partner Monetization policies will be able to contact creators. So, if you’re interested in collaborating with influencers, Instagram has just made the process easier for you.
To learn more about how social media can help you take your business to the next level, get in touch with our expert team. Feel free to also check out our blog for all the latest news and updates within the digital marketing space.
Join Fusion’s SEO team as we round up last month’s major industry updates.
A year on from the previous update, Google made several changes to the search quality raters’ guidelines. These come as a 172 page PDF that according to Google “help make sure Search is returning relevant results from the most reliable sources available”.
To summarise, the most recent update included the following changes:
The ratings your site may receive from a search quality evaluator do not directly impact rankings, however it is worth reviewing the guidelines to better understand the type of page content that Google prefers to rank.
As of the 14th October, Google began rolling out continuous scrolling for search results on mobile devices. Initially, this is for “most” English searches on the mobile in the U.S and is expected to be carried over to other international search results pages – including the UK – in the near future.
The change comes in to make browsing search results “more seamless and intuitive” and now means that when you get to the bottom of a search results page on your phone, the next set of results (previously page 2) will now automatically load.
For example:
Following the announcement, Google has stated that continuous scroll is not the widely known ‘infinite scroll’, as the new feature will only load up to a maximum of four pages when you will then be shown a “See more” button. Within the same set of tweets, Google also explained that this will not change how reporting works within Search Console:
The Core Web Vitals report in Google Search Console is now showing more granular scoring data when you select a URL within the report to view more details.
Displaying as:
The scores shown are not however for individual URLs – as you expect from other testing tools such as the PageSpeed report – they are for the URL group, meaning Google has assigned an issue “to a group of URLs that provide a similar user experience. This is because it is assumed that performance issues in similar pages are probably due to the same underlying problem, such as a common slow-loading feature in the pages.”
Mordy Oberstein, the head of communications at Semrush posted a series of tweets claiming that Google search results have been far more volatile through 2021 than in the previous year. Data pulled from the Semrush Sensor shows that SERP volatility is up 84% on mobile and 68% on desktop for 2021 YTD compared to 2020.
Mobile SERP volatility 2020 vs 2021:
Desktop SERP volatility 2020 vs 2021:
The Semrush Sensor tracks volatility of Google SERPs based on daily changes in rankings, although these daily changes cannot be directly attributed to algorithm updates, some believe it is a good indicator that of Google’s algorithm updates, meaning they may have been more sever this year.
To further help users find and fix issues in web pages, Google has updated three of its standalone public testing tools within Search Console to now provide a standardization of features and align with the URL Inspection Tool. Previously, the AMP, Mobile Friendly and Rich Results testing tools have all advanced separately at different paces, meaning there were multiple tools from Google each showing similar information in varied ways.
A blog post from Google titled “Aligning Search Console testing tools and the URL Inspection tool” explains that “we’re making changes in their designs and improving features to be fully aligned with the URL Inspection tool”. More specifically, from now on the following fields will be displayed both on the public testing tools and on the URL Inspection Tool:
If you found this update useful, check out our latest blog posts for the latest news, and if you’re interested in finding out more about what we can do for your brand, get in touch with the team today.
