IWD: An Interview

This International Women’s Day we spoke to Laura (LT), Amelia (AF) and Emily (EF) to hear more about their experiences and what IWD means for them. So without any further ado…

What does IWD mean for you?

LT: Empowerment to live the life I want, to do it all

AF: Celebrating all the strong, successful women in my life who have been pivotal role models for me. Also, acknowledging that we still have some work to do in the pursuit of equality – important days like this helps drive the conversation about gender equality and how we move forward together. 

EF: IWD to me is a day to acknowledge and celebrate all women for what they have achieved, especially women from marginalised groups who still experience racism, stereotyping, ableism etc. every day.

Which powerful women do you admire the most?

LT: My wonderful daughter, mum, grandma and nana aside – who could not admire the Queen, such a strong lady in every aspect of her life, and also the other Queen – Dolly Parton, what a life she carved from humble beginnings. Dolly has such a work ethic whilst being kind, caring and an all round superstar!

AF: Jacinda Ardern. The way she handled the pandemic was admirable. She acted swiftly, strictly and with compassion to protect the people of New Zealand. A true role model.

EF: I admire all the trans women who still experience discrimination and violence in society just for living authentically as themselves. I admire Michaela Jaé Rodriguez who shows us that with talent and determination you can achieve anything, as she became the first trans actor to win a Golden Globe in 2022. I admire my friend Summer who has experienced harassment in Leeds for not looking ‘womanly’ enough but is brave and powerful in expressing her femininity.

What barriers/challenges have you faced as a woman in digital?

LT: My own lack of confidence and belief in myself, which is a work in progress every day!

AF: I would say one of my barriers has been the fear of failure. Sometimes, I have a dreadful feeling of “what if I fail”. Collectively as women, I believe it is important support each other in the pathway to success. 

What advice would you give for women looking to start their careers in digital?

LT: Listen, learn and absorb from others whilst on the job – never stop growing your knowledge and pushing forward.

AF: Be confident in yourself and show your strengths. If you want to make a difference, start with believing that you can. 

EF: When applying for roles, it could be a good idea to look at the current staff members to see the ratio of women. It can be evident from looking at a company’s colleagues whether women have been given the opportunity to progress and that could impact your decision of whether you would want to work there.

SEO Market Updates: February 2022

Join Fusion’s SEO team as we round up last month’s major industry updates.

Desktop Page Experience Algorithm Now Rolling Out

As of Tuesday 22nd February, the Google Page Experience update began rolling out across desktop search results, this is expected to complete by the end of March 2022:

As previously touched on, the desktop algorithm includes the same factors as the mobile page experience update, other than the obvious mobile friendliness, illustrated below:

It is unlikely that sites will see any immediate or at all change in rankings from this update. During the rollout on mobile, Google said “While this update is designed to highlight pages that offer great user experiences, page experience remains one of many factors our systems take into account… Given this, sites generally should not expect drastic changes”, we expect this to also apply to desktop.

Multiple Data Losses Within Google Search Console

Google Search Console experienced data losses on two separate occasions throughout February. Firstly, between the 1st and 3rd of February, Google reported a data logging issue within the performance report, relating to Google Search, Google Discover, and Google News.

As a result, site owners may spot some discrepancies in performance data during this period, however, Google says “this is only a logging issue; it does not reflect a change in either user behaviour or search results on Google”. The performance report displays an annotation icon to document this.

The second instance of data loss within Google Search Console last month refers to the crawl stats report, site owners are reporting crawl data missing from either one or both of the 8th and 9th February, looking like this:

John Mueller from Google later confirmed on Twitter that this missing crawl data is of no concern:

https://twitter.com/JohnMu/status/1493883854872096768?s=20&t=W22ycOfqVbwLvdWAVZJlOg

Google Search Console Snapshot Now Supports Domain Properties

First launched in 2018, the Google Search Console snapshot displays insights from Google Search Console data directly in the search results, for example:

This now supports and will display for all verification methods, after Google announced “we are happy to share that starting today Search Console in Search results feature will also support domain properties”.

It is worth remembering that the snapshot will only appear if you are either the full owner or the full user of the site in Google Search Console, you must also be signed in with the correct Google account whilst searching for queries that your site ranks for.

If you found this update useful, check out our latest blog posts for the latest news, and if you’re interested in finding out more about what we can do for your brand, get in touch with the team today.