Month: July 2016

Fusion shortlisted for 4 Online Retail Awards

Posted on by Mark Curtis

We are very proud to announce that we have been shortlisted for four Online Retail Awards, including the prestigious Digital Agency of the Year, for our work with Halfords, Lloyds Pharmacy Group and YorkTest.

 

Fusion Unlimited - Online Retail Awards Finalist 2016

 

Our work with Halfords has been nominated for the special recognition category  of Online Retail Marketing Campaign of the Year, whilst both Lloyds Pharmacy and YorkTest are both shortlisted within the Pharmacy and Health Category.

The Online Retail Awards are international and independent business awards for all online retailers, regardless of their size or location, and Fusion are thrilled to be among the nominees.

“The winner of an Online Retail Award is in the top flight of the world’s online retailers, with sites that are the embodiment of excellence for their customers. The aim of the Online Retail Awards is to seek out examples of retailers’ web, mobile and tablet strategies, that offer great online shopping experiences for customers and reward them.”  www.onlineretailawards.com

The winners will be announced at an awards dinner in London on September 13th, at the 5-star Royal Garden Hotel in Kensington, with the Online Retail Conference taking place during the day. You can be sure that team Fusion will be in attendance on the night to do some networking and hopefully come back with some awards. Great work everybody!

 

McCain appoint Fusion for social launch

Posted on by Joshua Carter

McCain Foodservice has appointed Fusion Unlimited to handle the launch of its B2B social media strategy after a two way pitch in April. With a cohesive organic and paid strategy already managed by Fusion, McCain understood the value to be gained from a holistic search and social marketing strategy aligned to deliver their goals for the next twelve months.

We are excited to be working with such a strong brand in the food industry as McCain , and look forward to developing their social platform for the Foodservice business over the coming months.

Additionally,we will work alongside our sister agency Principles Media (part of the Principles Communications Group) who successfully retained the McCain Foodservice integrated media buying account, having worked together for the past 11 years.

SEO Market Updates: July 2016

Posted on by Joshua Carter

Google confirms no PageRank loss when using 301, 302, or 30x redirects

It has long been understood that 301 redirects or other forms of 30X redirects would cause PageRank dilution on Google.

Back in February, Google’s John Mueller made the announcement that PageRank is no longer lost for 301 or 302 from HTTP/HTTPS, which was largely assumed to be an effort on Google’s part to encourage the adoption of HTTPS by webmasters. In a tweet on the 26th of July however, Google’s Gary Illyes made the simple announcement that “30x redirects don’t lose PageRank anymore.” John Mueller later added that this tweeted wasn’t intended as new information, but instead as concrete confirmation. This means that Google has now stated absolutely that 30X redirects do not lose any PageRank weight.

Download all landing pages from Google Search Console via Analytics Edge

Google Search Console, or GSC, enables users to peruse a wealth of information straight from Google. The Search Analytics report allows webmasters to view which queries their website ranks for and their relevant landing pages. Search Analytics allows users to view queries, pages, devices and countries, all by date, but is limited by the fact you can only download 1,000 URLs. The solution? Analytics Edge.

Analytics Edge is an add-in for Google which works to export landing pages from Google Analytics with ease – all of them. Additionally, users can import pages in bulk. The ability to mass import and export landing pages is especially useful if your site is undergoing a redesign or migration, and looks to be a huge help for webmasters.

Possible for Google Featured Snippets To Be Localised

In recent weeks, several posts across social media sites have noted given examples of times when Google’s featured snippets can be altered depending on the user’s location. In one such example, a user searched ‘ER waiting times’, and was presented with information on their local hospital’s wait times, rather than general information on the subject.

According to Google, this technology isn’t new, however it seems it isn’t currently rolled out to 100% of searches, with test searches proving unsuccessful. It may be the case that the user’s proximity to the service nearby is factored in, or it may be only used for certain kinds of searches. Either way, it’s an impressive and interesting development for featured snippets.

Facebook’s Recent Newsfeed Update Makes Friends & Family Top Priority

Posted on by Helen Hargreave

It wasn’t so long ago that Facebook announced their topic-related newsfeed update enabling users to consume more content that is relevant to their interests.

However after hearing feedback from their Facebook community, they noted that users wanted to stay as connected as possible with their friends and family.

Therefore, with this in mind, Facebook recently announced that their updated newsfeed algorithm will ensure that users don’t miss any content posted by their friends and family.

What does this mean for businesses?

Facebook has warned that this may have an effect on page reach and referral traffic. Therefore businesses who are trying to connect with their followers through their Facebook page may see a slight decrease in their overall reach.

As Facebook is one of the largest sites for referral traffic, beating even Google, this change to Facebook’s newsfeed means that businesses may have to rethink their strategy when it comes to reaching their target audiences.

Influencer campaigns are one way in which businesses could increase the reach of their page and still fit in with the recent newsfeed update.